Trust News Rebrand
Initial Concept
Refined Iteration
Final Design
Trust News Rebrand
During my internship with the Chi Phi Educational Trust, I was asked to modernize the Trust News logo, used in monthly email updates sent to alumni nationwide. The original felt dated and was hard to read at a glance. My redesign brought in a clean, modular layout with bold type and clearer hierarchy, so the mark holds up in both digital and print. It now aligns more closely with Chi Phi's broader brand while giving alumni communications and fundraising updates a more professional, current look.
200th Anniversary Congress Socks
These sock designs were made for Chi Phi's 200th Anniversary National Congress, where members from every chapter gathered to celebrate the fraternity's history. The event's theme, "Rivalry," shaped the bold geometric patterns and high contrast colorways. Built in Illustrator and Photoshop, the designs merge tradition with a more modern edge, and were sold on site as commemorative merchandise.
Chi Phi Psi Zeta
This mark anchors Chi Phi Psi Zeta's Rush campaign, pairing bold serif type with a spear motif to signal strength and tradition. It carried across posters, schedules, and social media to keep the chapter's Rush branding consistent.
For the Spring Rush schedule series, I focused on clarity first: eight distinct colorways that keep engagement high across platforms without breaking from the core branding.
CHI PHI SPRING RUSH SHIRT
For Spring 2025 Rush, I designed a T-shirt pulling from car culture and blueprint schematics. Technical line art and bold automotive illustration give it energy, while a strong type hierarchy keeps it readable. Produced in multiple colorways and worn throughout recruitment events, the shirt doubled as both merchandise and a key branding touchpoint for the week.