Trust News Rebrand
Initial Concept
Refined Iteration
Final Design
As part of my internship with the Chi Phi Educational Trust, I was tasked with modernizing the “Trust News” logo, which is used in monthly email updates to alumni across the nation. The original logo design (shown above) felt dated and lacked strong readability. My redesign introduced a clean, modular layout with bold typography and clear hierarchy, ensuring the logo remained adaptable for both digital and print applications. The updated design aligns more closely with Chi Phi’s brand identity while creating a professional, modern look for ongoing alumni communications and fundraising updates.
200th Anniversary Congress Socks
These custom sock designs were created for Chi Phi’s 200th Anniversary National Congress, a landmark event where members from every chapter across the country gathered to celebrate the fraternity’s legacy. The congress theme, “Rivalry,” inspired the bold, geometric patterns and dynamic color contrasts featured in these designs. Using Adobe Illustrator and Photoshop, I developed a series of wearable graphics that merge tradition with modern flair. The socks were officially sold at the 200th Congress as commemorative merchandise, allowing brothers nationwide to carry a piece of the milestone celebration.
Chi Phi Psi Zeta
Created as the central identity for Chi Phi Psi Zeta’s Rush campaign, this logo combines bold serif lettering with a spear motif to symbolize strength and tradition. It was used across posters, schedules, and social media to unify the chapter’s Rush branding.
As part of Chi Phi Psi Zeta’s Spring Rush campaign, I designed a series of event schedules that emphasized clarity and visual impact. To enhance engagement and maintain a dynamic presence across platforms, I produced eight distinct colorway variants, each offering variety while preserving consistent branding throughout the campaign.
CHI PHI SPRING RUSH SHIRT
For Chi Phi Psi Zeta’s Spring 2025 Rush, I created a custom T-shirt design inspired by car culture and blueprint schematics. The design incorporates technical line art, bold automotive illustrations, and strong typographic hierarchy to capture energy and precision. Produced in multiple colorways, the shirts were worn during recruitment events, helping brand the chapter with a modern, standout aesthetic. By blending fraternity tradition with a contemporary visual theme, the design served as both merchandise and a key promotional element for Rush Week.
